Fuelled by a new generation of designers who grew up under the influence of hip hop and designers such as Versace and Moschino – it’s once again cool to be branded.

Leading the FW12 revival is the design duo Humberto Leon and Carol Lim – who are clearly spelling out their vision for Kenzo in bold capital letters across everything from sweaters to hats and scarves. Plus over at Versus, Christopher Kane takes Versace’s sister label back to its roots with lion’s head sweaters and tees, that are topping every hipster’s wish list.

We’re wearing ours with patterned pencil skirts but LOVE Rihanna’s boyfriend jeans and leather jacket look off duty.

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